Every business or person who owns a website undoubtedly dreams of ranking first on Google. According to research, there are more than 1.13 billion websites in the world. But are all of these sites valuable and useful? The answer is definitely no. Browsers such as Google love sites that have a proper structure and valuable content so that users can meet their needs.

For this reason, Google decided to provide web users with rules called SEO (Search Engine Optimization) so that sites can use these principles to achieve high positions and rankings. Today, the winning card is in the hands of sites that are launched according to the principles and rules of SEO. So, designing a WordPress site alone is not enough to achieve high rankings. Fortunately, Platinum designs sites according to SEO rules so that they can significantly increase their income by achieving high positions.

Different sections of SEO services at Platinum

Professional SEO services include steps such as on-page SEO, off-page SEO, keyword research, local SEO, and technical SEO. All of these steps work hand in hand to get your site ranked number one on Google. So, all steps must be done correctly.

Keyword Research

Keyword research is one of the most important factors in website optimization. Every business has a specific keyword that suits its field of work. So by searching for frequently used words and phrases and placing them in different parts of the site, you can try your luck at being seen.

On-page SEO

On-page SEO is a set of actions that are taken with the aim of optimizing the pages of the site. If you carry out the on-page SEO process systematically and correctly, you will see the growth of the page and excellent results. On-page SEO includes title tags, meta descriptions, headings and image optimization. If on-page SEO is not done correctly, you should not expect the growth and promotion of the pages.

Off-page SEO

Off-page SEO is a set of external actions that SEO experts take with the aim of optimizing the site. For example, link building on other sites or advertising reports are among the most important techniques of external SEO. Also, publishing site content on social networks such as Instagram, Twitter and LinkedIn has a good effect on external SEO.

Local SEO

Local SEO refers to optimizing and advertising a site in a geographical area, which has a great impact on Google’s direct results. For this reason, Local SEO can attract local customers to any business according to their needs. Provided that you apply the local SEO process correctly to sites.

Technical SEO

Technical SEO is very important for search engines, including Google. In fact, technical SEO refers to technical measures that make it easier for search engine robots to understand the site’s content. In addition to quality content, a site must also have a good technical infrastructure. In this case, search engines consider special points for this category of sites. Technical SEO services include:

Fixing possible site errors
Checking page responsiveness
Valid and unique content
High site loading speed
Checking robot performance
Checking the file
Robots.txt
The absence of broken links on the site
Sitemap analysis
Checking the page index process
Determining page redirects

Introducing types of site SEO

Are you willing to optimize your site by any method? There are three methods for site SEO that can have a great impact on the site’s rank and position. In the following, we will examine these three methods.

White hat SEO; the safest method for site SEO

White hat site SEO is a method in which site optimization is done in accordance with Google’s rules and algorithms. If any site acts in accordance with Google’s rules, it will not be penalized in any way. Perhaps using this method will make the site’s SEO process a little longer, but in return, you can safely and without penalty try to achieve a Google rank of one. On the other hand, sites that use the white hat SEO method will have a more special position in front of Google. The following are some of the white hat SEO practices:

Producing unique and exclusive content according to keywords
Updating old articles on the site
Using meta tags
Getting real links from reputable sites
Checking the site in tablet and mobile versions

Black hat SEO; a way to deceive Google

Black hat SEO is a set of measures that ignore Google’s rules and principles in optimizing the site. Although you can achieve higher rankings and positions in a short time by using this method. But one day you may be penalized by Google and lose your site forever. Google is smarter than this, so there is no way to bypass this search engine definitively. Black hat SEO techniques include:

Using a lot of keywords in the content
Using hidden link building on the site
Inserting copied content on the site
Using spam comments in different parts of the site
Linking to spam sites

Gray hat SEO; a combination of white and black hat SEO

Gray SEO is a combination of white and black hat SEO, except that this method is more similar to black SEO. People in gray hat SEO use techniques that are difficult for Google to detect. For example, if I buy 2000 links from a site, Google will quickly notice the black hat SEO technique and penalize the site. But if a small number of links are purchased from different sites, Google will be less suspicious of this. Therefore, the link building process of the site will move forward.

Checking SEO prices for different sites

The price of SEO services varies according to each business. It is better to say that the tariff for SEO services depends largely on the employer’s budget. For example, advertising is one way to optimize a site. But you should know that advertising is also different, which is why their prices differ from each other. Some businesses need less time to optimize, increase click-through rates, and convert users into potential customers. Therefore, SEO costs for these types of sites are less expensive than others.

However, due to high competition in some fields of work, achieving a position and ranking number one on Google requires more time. Of course, it goes without saying that in these circumstances, the employer can reduce the time to achieve high results in search engines like Google by injecting SEO budgets for advertising.

Resam SEO experts try to optimize sites as quickly as possible and at minimal cost by providing practical solutions. Because it prioritizes the satisfaction of the employer.

Providing SEO services in Platinum

With more than 1.13 billion sites in the world, SEO can be a good tool for displaying sites in the top positions of Google. Today, the winning card is in the hands of sites that are user-friendly and all the rules and principles of SEO have been implemented in that platform. So just designing and launching a site is not enough. If you want to attract a large audience to the site and offer your services or products, we suggest you implement the SEO process on the site step by step. This process includes:

Keyword research
Internal SEO
External SEO
Local SEO
Technical SEO

If you implement each of the methods mentioned accurately, your chances of gaining rank and increasing visits will increase. Platinum has so far helped more than 25 businesses optimize their sites. Fortunately, after the SEO process, we have witnessed the growth and increase in revenue of businesses. If you want your site to be among the top ranks of Google, don’t waste time and have a free consultation with Platinum SEO experts.